Just came across this article on ReadWriteWeb. It is a quick read and not really full of great insights, but I did think this quote had a great piece of advice from Jack Dorsey. When planing my next project this is something that I have been focusing on.
"We had no instrumentation about data and analytics," he said. "We didn't take the time to build those [...] and once we did, we discovered holes, which we fixed."
